Like many industries, the real estate world has gone digital. Studies show that over 90% of consumers rely on the web as their primary source of real estate information. Online real estate listings are a buyer’s first stop in their search for a new home. The quality of the accompanying photos can make or break a buyer’s first impression of a home, which is why it is crucial to use a professional photographer who can showcase a property to its best potential.

Both buyers and sellers benefit from well executed photography:

Buyer Benefits

Buyers can experience a full walk-through and get a real feel for the home before they ever set foot in it. Well executed visuals provide a better sense of the room sizes and layout. They also give buyers perspective on highlighted features and amenities of the property. Viewing properties online also helps buyers determine whether the property is worth the trip to see the home in person.

Buyer Benefits

Buyers can experience a full walk-through and get a real feel for the home before they ever set foot in it. Well executed visuals provide a better sense of the room sizes and layout. They also give buyers perspective on highlighted features and amenities of the property. Viewing properties online also helps buyers determine whether the property is worth the trip to see the home in person.

Seller Benefits

Virtual tours help your real estate listing stand out from the crowd. It also gets your property in front of a wider audience while reducing the number of home showings. Furthermore, the home showings that agents host will most likely be serious buyers who have already toured your home online.

Bottom Line

Professional photography is a necessity in today’s real estate market. I use a professional photographer with a photo stylist for every home regardless of list price. I also have floor plans drawn for many of my listings, as it helps buyers remember the flow of the home. These visually appealing images draw buyers in and reduce unnecessary showings, resulting in less stress and hassle for you as well as the potential for a faster sale.